Project Overview....

From the very beginning, we knew that we wanted this shoot to spotlight the lifestyle and experiences that can be obtained with a Yellow Leaf Hammock (YLH). As we embarked on our mission to showcase a YLH in a backyard/home environment, it was important to us that we found the perfect location. After weeks of searching, we landed on one, and we couldn't have been more thrilled with the location. Securing the location was a big part in allowing us to storyboard the lifestyle we could portray and this location allowed us to build off of this sophisticated, playful, relaxing, romantic, spring/summery vibe that we felt represented the brand of YLH. Our specific approach in crafting the lifestyle story was to communicate how a YLH is more than Hammock but that it can offer you memorable experiences with the ones you love.

With this specific hammock being the Signature Family Size, we knew we wanted to show at least two people in the hammock and we thought what’s not a better way than showing a couple! We wanted to showcase a couple enjoying an afternoon/evening in their backyard, really spotlighting the quality of a YLH and how the YLH became the center of the experience that the couple was able to obtain. An experience that offers relaxation, laughter, romance, and pure enjoyment with those you love.

We couldn’t have been more stoked on how this project came together and it was an absolute pleasure working with Joe and the Rest of the team at Yellow Leaf Hammock.