JBL - Mini Go 3

PROJECT OVERVIEW:

This project was an exciting endeavor aimed at showcasing the exceptional portability and durability of the JBL Mini Go 3 portable Bluetooth speaker. Our goal was to create a captivating lifestyle video that not only highlights the technical features of the speaker but also embodies the spirit of adventure and fun associated with the product.

In this project, we embarked on a thrilling paddle-board adventure, leveraging the Mini Go 3's versatility by showcasing its ease of attachment to various surfaces. Through visually striking scenes, we emphasized the speaker's waterproof and dust-proof capabilities, boasting an impressive IP67 rating. The video encapsulates the Mini Go 3's ability to seamlessly integrate into an active lifestyle, making it the perfect companion for outdoor enthusiasts.

The dynamic and fast-paced nature of the video aligns with the brand's vision to resonate with a broad audience. By infusing the video with vibrant colors, we aim to underscore the Mini Go 3's availability in a range of fun and lively options, appealing to individuals who seek both functionality and style in their portable audio devices.

Our project is not merely a demonstration of the Mini Go 3's technical specifications but a storytelling experience. The video is designed to leave a lasting impact on the audience, connecting them emotionally to the product and inspiring a sense of adventure and enjoyment.

The Mini Go 3 final video promises to be a powerful marketing tool, effectively communicating the product's unique selling points while establishing a memorable brand image.

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Deliverables:

Horizontal and Vertical Edits

Production Stills